RESPONDING TO DISCUSSION 300 WORDS

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Identifying the target market for electric vehicles or hybrids has been made a little easier by increasing knowledge about eco-friendliness in automobiles. For example, Samuel(2021) has revealed that the electric vehicle industry has made great leaps, realising an up to 160 percent increase in car sales in 2021 when 3 million units of automobiles were sold. It is suggested that a proper marketing strategy should target the environmentally conscious, technological-oriented, and less flexible environmental segments when introducing hybrids into the markets (Samuel, 2021). Like most other advanced innovations, electric vehicles are relatively expensive and cut out the majority of those who would like to have them due to financial reasons. However, the numbers are likely to increase if the right segments are targeted. The environmentally conscious customers are concerned about the well-being of the environment and are willing to alter their lifestyles to favour that conviction. This segment believes that climate change and pollution from emissions constitute the real threats to the environment. The technologically oriented group includes the techno-savvy majority with a knack for the latest technology as well as a desire to be associated with new innovations.