Evaluating Survey Questions
Research Requirement:
A few weeks later, the colleagues return to you with a list of potential items for the questionnaire. They want to know what they should do to finalize the list. Summarize for them the methods of evaluating survey items. Discuss, specifically, how to plan for a review of the content, scope, and clarity of the items. Propose a strategy for evaluating their questions. Also, explain to your colleagues the importance of field testing the survey before implementing it on a large scale.
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