Creating Responsible Media

Research Requirement:

Imagine you are part of a marketing team at a company that relies heavily on social media advertising to children ages 13 to 17. You want parents and children to be aware of your products and online services, but you want to be a responsible entity that understands Internet and social media addictions can occur. Create a public service print or video announcement for distribution in targeted children’s magazines, websites, and social media. You have an unlimited budget and can retain the services of famous actors or singers, as well. Consider the following when creating your announcement: What visuals will you include? Who or what will be the spokesperson to remind children to use social media responsibly? Who or what will you use to engage with your target market? What will you use for your headline (no more than 15 words)? Will you include information on screen time, using a blue light filter, and so on? Will you use rhyming words? Will it be a type of lyrics for a song? Option 1: Print Option 8.5-inch by 11-inch Microsoft Word document featuring your choice of images and appropriate text with good use of white space Option 2: Video Option 1-minute video including your choice of background, music, audio, and graphics with a stimulating lead, explanation about why the topic is important, and your persuasive message After completing your public service announcement, write a 350- to 700-word explanation defending the choices you made in your announcement. Include 1 source of your choice to defend your claims. Format the sources according to APA guidelines.